Firstly, I congratulate you on your selection for the program! We intend that your time at Salisbury College will help you build and practice new leadership abilities that will allow you to take chances, disrupt old patterns, and create new avenues for thinking, doing and leading in a new way. Let me tell you a bit about myself. I am Fazla Rabby, one of the VET Trainers at Salisbury College Australia. I am a research fellow, and my research focuses on digital marketing and consumer behaviour. Also, I have research interests in Blockchain Technology, Internet of Things (IoT), Industry 4.0, and Cyber Security. I have published numerous articles in scholarly high-ranked journals and have written a couple of book chapters for major publishers. I have worked in several organisations in top management positions in Australia from 2004 to 2022. I am also a member of the Australian Marketing Institute and the Australian Marketing Association.